In short: we only collect what we need to run the service, we keep your questions private, we don’t sell your data, and we take security seriously.
Last updated: 6th February 2026
This Privacy Policy explains how we collect, use, store, and protect personal data when you use our digital marketing consultancy service (“the Service”).
We are committed to protecting your privacy and handling your data transparently and securely.
1. Who We Are
This service is operated by Ian Lockwood Digital Consultancy (“we”, “us”, “our”).
If you have any questions about this policy or how we handle your data, you can contact us at:
Email: ian@ianlockwood.net
2. What Data We Collect
We collect only the data necessary to provide and improve the Service.
a) Account & Subscription Information
- Name
- Email address
- Company name
- Billing details (processed by our payment provider – we do not store card details)
b) Support & Ticketing Data
- Questions, messages, and information you submit via support tickets
- Attachments you choose to upload
- Communication history related to your account
c) Usage & Technical Data
- Login activity
- IP address
- Browser and device information
- Basic analytics on how the Service is used
3. How We Use Your Data
We use your data to:
- Provide and operate the Service
- Respond to support tickets and consultancy requests
- Manage subscriptions, billing, and access control
- Improve our knowledge base and resources
- Communicate important service updates
- Meet legal, accounting, or regulatory obligations
We do not sell or rent your personal data to third parties.
4. Legal Basis for Processing (GDPR)
We process personal data under the following lawful bases:
- Contractual necessity – to deliver the Service you have subscribed to
- Legitimate interests – to improve and secure the Service
- Legal obligation – for tax, accounting, or regulatory compliance
- Consent – where explicitly given (e.g. marketing emails)
5. Confidentiality of Tickets & Advice
- All support tickets are private and visible only to you and our consulting team.
- Internal notes are never shared with clients.
- We treat all business information shared with us as confidential.
Where appropriate, anonymised insights may be used internally to improve resources or training, but never in a way that identifies you or your business.
6. Knowledge Base & Shared Resources
Our shared resource area may contain guidance derived from common questions. Any content reused in this way is:
- Generalised
- Anonymised
- Stripped of identifying details
Your specific tickets are never published or shared publicly.
7. Data Storage & Security
We take reasonable technical and organisational measures to protect your data, including:
- Secure, access-controlled systems
- Encryption where appropriate
- Limited access for authorised consultants only
Data is stored only for as long as necessary to provide the Service or meet legal obligations.
8. Data Retention
- Active account data is retained while your subscription is active
- Closed account data is retained for a limited period for legal and operational reasons
- Support tickets may be retained to maintain service continuity and records
You may request deletion of your data, subject to legal requirements.
9. Third-Party Services
We use trusted third-party providers to operate parts of the Service, such as:
- Payment processors
- Ticketing / support platforms
- Hosting and analytics providers
These providers only process data on our instructions and are required to comply with data protection laws.
10. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to certain processing
- Request data portability
- Withdraw consent where applicable
To exercise any of these rights, contact us using the details above.
11. Marketing Communications
If you opt in to receive marketing communications, you can unsubscribe at any time using the link in our emails or by contacting us directly.
We do not send unsolicited marketing emails.
12. Cookies & Analytics
We may use cookies or similar technologies to:
- Keep you logged in
- Understand how the Service is used
- Improve performance and usability
You can manage cookies through your browser settings. Full details are available in our Cookie Policy (if applicable).
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any significant changes will be communicated via the Service or email.
The latest version will always be available on our website.
14. Contact Us
If you have any questions, concerns, or complaints about how we handle your data, please contact us first. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).